CACTUS CORN

THE CHALLENGE

Turn a local popcorn brand into a stadium sensation and social media darling.

THE WORK

We helped Cactus Corn’s brand pop on social with a healthy dose of personality through static and video posts, plus a giveaway that garnered some pretty tasty results to the tune of 300 more organic followers in just three weeks.

For MLB Opening Day Weekend, we turned popcorn into prime time, securing live PR hits for morning and evening news. Plus, we created a vibrant animated broadcast commercial to play during every single D-Backs game, along with an eye-popping animated billboard outside Chase Field directing fans to their booths inside.

THE IMPACT

300+ NEW SOCIAL FOLLOWERS ORGANICALLY IN 3 WEEKS

11% MONTHLY GROWTH RATE (10X INDUSTRY AVERAGE)

110,000+ BROADCAST

VIEWERS REACHED

$60K IN EARNED MEDIA VALUE

A man in a suit and a woman at a Cactus Corn popcorn truck. The man is eating a snack, and the woman is behind him eating some Cactus Corn popcorn as well.
A Cactus Corn social media post showing a blue Cactus Corn packaging label with the words 'Small Batch Craft Snack' as popcorn floats around it.
Chris Levandowski, owner of Cactus Corn, is being interviewed by a reporter at a sports venue, with others standing around and a camera recording the interview. There is signage for Cactus Corn and a baseball field in the background.
A social media ad for Cactus Corn showing an illustration of cacti on a green background.
A social media ad for Cactus Corn showing golden popcorn in a gold bucket with text 'Quality in Every Kernel' above it.
Packaging of small craft popcorn snack labeled 'Cactus Corn' with scattered popcorn pieces on a blue background.
A social media ad for Cactus Corn showing text on a brown background reads: 'Something sweet is coming soon, get ready!' with popcorn and caramel drizzles surrounding the text.
Fox 10 news reporters eating bags of Cactus Corn during a PR segment for the morning news.
A social media ad for Cactus Corn showing a crowd at a baseball stadium with the text 'Fan Approved' and popcorn floating in the air.
A social media ad for Cactus Corn showing a collage of a popcorn stand at a fair, two photographs of people buying popcorn, and scattered popcorn pieces on a blue background.
A social media ad for Cactus Corn. Close-up of a hand holding a magnifying glass focusing on a piece of popcorn, with several other pieces of popcorn around it, against a green background with repeated the word 'APPROVED' in a darker shade of green.
Orange food truck named Cactus with cactus logo parked in front of Fox 10 Studios building, with potted plants and bushes around.
People on a baseball field interview with a male reporter wearing a blindfold, while cameras and microphones record the scene, and a large sign behind them promotes Cactus Corn with the slogan "Keep the good times." The setting appears to be inside a
A social media ad for Cactus Corn showing a torn pink paper with the word 'SMALL' in large yellow letters at the top.
A Cactus Corn food truck with a large window serving popcorn, located outdoors in front of tall, modern buildings under a clear sky. A smiling man stands near the truck's window.
Orange food truck named Cactus Corn with a yellow cactus logo, selling kettle corn, parked on the street.
Close-up of a colorful food truck showcasing the words "Cactus Corn" and other menu items.
A Fox 10 Arizona news reporter in a black dress is being interviewed in front of a Cactus Corn stand. A cameraman records her, while two men in suits, holding snack bags, discuss with her.
A man in a suit holding a blue bag of Cactus Corn birthday cake popcorn, standing in front of a food truck.

SERVICES

Creative Direction

Copywriting

Social Media

Sports Partnerships

Photography

Brand Development

Video Production

Public Relations

AMANTI TEAM
Creative Director, Copywriter, Photographer: Sam Lowy
Animator: Jesse Loebell
Designer: Ethan Woodward
Public Relations: David Klemow

CREDITS

MORE WORK

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Drop us a line.
Let's see if there's chemistry.

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