THE BRIDGE

THE CHALLENGE

Drive ticket sales and build brand awareness for Mesa's clean-and-clever improv theater—turning curious locals into regulars.

THE WORK

When The Bridge approached us to run their monthly paid social media, we saw an opportunity to build their brand beyond just advertising.

We created a full content library through unique photo and video production, secured media placements to amplify their reach, and launched targeted campaigns that turned impressions into ticket purchases. Along the way, we developed their tone and voice to ensure every piece of content felt distinctly Bridge—sharp, welcoming, and effortlessly funny.

THE IMPACT

Drove ~46% of all ticket sales in first two weeks
Paid social campaigns converted curiosity into sellouts

2.4M impressions through online event calendar posts
Turned local event listings into a powerful awareness driver

Built a content library of 200+ photos & 10+ videos
Created a scalable asset suite for ongoing marketing

16% increase in unique audience over 3 months
Grew their base of regulars, not just one-time attendees

A woman in a blue shirt and jeans is performing on a stage in front of an audience, with string lights hanging above at The Bridge improv theater in Mesa, Arizona.
Promotional poster for a comedy show at The Bridge Improv Theater with the title "Cheaper Than a Bad Margarita" and details about tickets being $12 online only. The background shows a man on stage with dark lighting and a few audience members visible.
Two people appear to be laughing and enjoying a funny moment at The Bridge Improv Theater in Mesa, Arizona. The person in the foreground has black glasses, a nose ring, and is touching their chest with one hand.
A photo for The Bridge Improv Theater showing two people engaged in a lively conversation at a bar or restaurant with wooden paneling background.
Two people on stage, a woman and a man, laughing and engaging in an animated conversation. The woman has her right hand raised, and the man is gesturing with his hands. They are in front of a wooden wall with a bridge graphic and the words "TROY T" p
A photo for The Bridge Improv Theater showing a woman smiling and gesturing with her hand on a stage with colorful lights overhead.
A photo for The Bridge Improv Theater showing a group of people laughing and clapping together at an event, with one woman on the left and an older man on the right in the foreground, and others in the background.
Two men on stage, engaged in improvisational comedy, with lights in the background, promoting The Bridge Improv Theater's family-friendly improv comedy shows every Friday and Saturday night at 7 PM for $15.
A photo for The Bridge Improv Theater showing two people on a stage facing each other with their hands on their cheeks, smiling and appearing excited during a performance.
Four men in gray t-shirts with 'The Bridge Improv' logo, smiling and laughing during an improv show in a dimly lit venue.
A photo for The Bridge Improv Theater showing a person with glasses and a septum piercing smiling and laughing, with a hand placed on their chest, and another person smiling in the background.
Three people performing improv on stage at The Bridge Improv Theater, with a woman in the center mid-movement, two men to her sides reacting, and a banner in the background.
Promotion poster for a comedy show at The Bridge Improv Theater titled 'Cheaper Than a Bad Margarita,' with ticket price of $12 online only and description 'and actually worth going out for'. The background shows a man with dark hair and beard, weari
A photo for The Bridge Improv Theater showing three people laughing and smiling in a lively indoor setting, with a man in the foreground, two women in the background.
A man with a beard and tousled hair, wearing a dark t-shirt with a graphic of a pig and the words 'The bridge block poetry,' is yelling with his mouth open and pointing towards the camera, against a dark background with purple lighting.
A woman standing on stage in front of an audience, illuminated by stage lights in a dark theater.
Two people laughing and holding hands on stage with a sign in the background for The Bridge Improv Theatre. Text overlay promoting "Zero Scripts Infinite Stories" show on Fridays and Saturdays at 7 PM.
Promotional poster for an improv theater show titled "Unscripted, Unexpected, Unforgettable" at The Bridge Improv Theater. Shows Fridays and Saturdays at 7 p.m. with tickets costing $15. The poster features comedians performing an improv scene with o
A woman on stage at the Bridge Improv Theater, jumping with arms raised and mouth open, promoting improv comedy tickets for $12 online or $15 at the door.
Group of people sitting and laughing at an event, clapping, with a woman in a blue shirt and an older man with glasses in the foreground.
People performing an improvisational comedy scene on stage at Bridge Improv Theater, with a woman mid-air and three men reacting to her performance.
Three people performing improv comedy on stage at the Bridge Improv Theater, with one person mid-air jumping in front of a wooden wall and another two laughing or reacting.
Three performers on stage at Bridge Improv Theater. The woman in the center is jumping with her arms raised, wearing a blue t-shirt that says 'Bridge Improv'. The man to her left is gesturing with hands up, and the man to her right is leaning with on
Two men on stage in a comedy improv show, one with a serious expression and the other making a funny face, with a sign that reads 'The Bridge Improv' behind them.
Poster for The Bridge Improv Theater advertising Kid-Safe, Parent-Approved show for $12, featuring an actress acting out a playful scene on stage.
A woman on stage performing in front of an audience in a dark theater at The Bridge Improv theater with string lights overhead.
Four people standing on stage, clapping and laughing, with a sign that reads 'The Bridge Improv Theater' in the background.
Improv comedy group performing a routine on stage at The Bridge Improv Theater with one woman reaching out to another man while kneeling on a person in an animal costume, and three people on all fours on the floor.
A woman and a man are performing a comedy scene at The Bridge Improv Theater, both laughing and gesturing playfully. The woman is wearing glasses and black clothes, and the man is wearing a gray t-shirt and jeans.
An older man and a young woman are laughing and clapping while attending a family friendly improv show at The Bridge Improv Theater

SERVICES

Creative Direction

Paid Advertising

Social Media

Content Production

Media Relations

Photo & Video

CREDITS

Creative Director, Photographer, Copywriter: Sam Lowy
Videographer, Editor: Michael Kohn
Public Relations: David Klemow
Social Strategy: Megan Conner Lowy

MORE WORK

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(Spoiler: we will most likely say yes, and it's only awkward if you make it awkward.)

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Let's see if there's chemistry.

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